ProBiora Health™ Rebrands Its Evora® Oral Probiotics Under ProBiora™ Name
New branding reflects ProBiora’s commitment to improving oral health in people and pets
December 06, 2017 04:10 PM Eastern Standard Time
TAMPA, Fla.–(BUSINESS WIRE)–ProBiora Health™, LLC, is rebranding its complete line of probiotics for oral health in people and pets under the ProBiora brand. EvoraPro®, EvoraPlus®, EvoraXtra™, and EvoraPet® and will now be known as ProBiora™Pro, ProBiora™Plus, ProBiora™Xtra, and ProBiora™Pet. The rebranding is part of ProBiora Health’s initiative to align the company’s brand towards its mission of applying the science of probiotics to support oral health.
“It’s a small change, but it means a lot”
The company has redesigned the ProBiora product packaging and their website, www.probiorahealth.com, to reflect its new, more focused direction. Customers can be assured, though, that the popular oral probiotics remain the same high quality products.
“It’s a small change, but it means a lot,” said ProBiora Health CEO Christine L. Koski. “Our company name, ProBiora Health, and now our product names reflect our core value of helping people—and their pets—maintain good oral health. Our ProBiora products themselves haven’t changed. They are still easy to use and naturally promote healthier gums, whiter teeth and fresher breath.”
ProBiora Health develops and markets a complete line of proprietary probiotics that are specifically designed to enhance oral health for people and pets. Based on ProBiora3®, a patented blend of three naturally occurring strains of beneficial bacteria discovered by Dr. Jeffrey Hillman, ProBiora probiotics are the first probiotics specifically designed for the mouth. Taken just once a day, ProBiora oral probiotics crowd out undesirable bacteria and improve the balance of beneficial bacteria in the mouth to naturally support healthy gums, whiten teeth and freshen breath.
ProBioraPro, the company’s professional-strength product, is distributed through dental and medical professionals. Consumers can directly purchase ProBioraPlus and its extra-minty flavored version, ProBioraXtra, through the company’s website and various retailers. ProBioraPet is specially formulated to support the oral health of cats and dogs and is also available through the company’s website and various retailers.
More information about ProBiora Health and the ProBiora line of oral care probiotics can be found at www.probiorahealth.com
About ProBiora Health™, LLC
ProBiora Health, LLC, develops and markets a complete line of proprietary probiotics that are specifically designed to enhance oral health for people and pets. In 2008, a line of consumer, professional and pet oral care products based on the research of Dr. Jeffrey Hillman was introduced under the Evora brand name. In 2009, both the EvoraPlus® and the EvoraPet® product lines were introduced to the consumer market. And in 2010, EvoraPro® was introduced to the professional dental care market. In June 2016, the complete line of Evora consumer, professional and pet products was purchased by ProBiora Health, which is led by Christine Koski, a former Oragenics board member and longtime investor. Under Koski, ProBiora Health has expanded its reach to become the leading provider of oral probiotics in the United States. www.probiorahealth.com
ProBiora Health, LLC
Christine Koski, 1-800-983-6908